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After auditing more than 250 accounts, we discovered an alarming truth: Google Ads campaigns often burn through budgets because of the same repetitive mistakes. In fact, most problems in Google Ads advertising campaigns result from poor setup and management errors that lead to real budget losses. The good news? These mistakes can be identified and […]
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How much does advertising on Facebook cost? This is a question every entrepreneur planning a Meta Ads campaign asks. In reality, the cost per click (CPC) in Poland ranges from PLN 0.50 to PLN 3, the cost per 1,000 impressions (CPM) is PLN 15–45, and acquiring a lead costs anywhere from PLN 15 to PLN […]
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Can you send offer emails to companies in 2025? This issue is becoming increasingly complex. In the age of digitalization and widespread internet access, cold mailing — that is, sending unsolicited electronic correspondence to potential clients — has become a common marketing tool. However, the regulations governing these practices have tightened significantly. So what now? […]
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