Average Facebook advertising costs in 2026 – CPC, CPM, and CPL

Advertising rates in Meta Ads are based on three main pricing models. Each corresponds to a different campaign objective and measures effectiveness at different stages of the sales funnel. In practice, these metrics determine how much you will actually spend to reach a customer.

Cost Per Click (CPC) – how much you pay for one click

In Poland, the average CPC ranges from PLN 0.50 to PLN 3.00. The exact rate depends mainly on the industry, ad quality, and targeting precision. The general average Facebook CPC in Q1 2026 is PLN 0.50–2.50, which converts to about $0.12–0.60.

Differences between industries are significant. Restaurants and fashion e-commerce pay the least, with CPCs of PLN 0.25–1.00 and PLN 0.30–1.20 respectively. Finance and insurance are at the other end of the scale, with rates of PLN 1.50–4.00. Local services achieve an average CPC of PLN 0.50–1.80, while B2B and SaaS click costs reach PLN 1.00–3.50. Real estate costs PLN 0.80–2.50 per click, and education and online courses range from PLN 0.60–2.00.

CPC does not stay constant throughout the year. In Q1 (January–March), campaigns are the cheapest because many advertisers reduce budgets after the holiday season. Q2 and Q3 are characterized by moderate costs, with a slight decline during the summer. Q4 (October–December), however, is the most expensive period, with Black Friday and Christmas driving CPC up by 50–100%.

On Instagram, CPC is 20–40% higher than on Facebook. Instagram has a younger, more engaged audience, which means greater competition for attention. For fashion e-commerce, a CPC below PLN 1.00 is a good result, while in B2B, where a client may be worth PLN 5,000+, even PLN 3.00 can still be profitable.

Cost Per Mille (CPM) – how much 1,000 impressions cost

CPM is the average cost of 1,000 impressions. It is calculated by dividing the amount spent on a campaign by the number of impressions and multiplying by 1,000. If spending $50 generates 10,000 impressions, the CPM is $5.

In Polish campaigns, CPM often falls within the PLN 10–40 range. In less competitive industries, with broad audiences and strong creatives, you may see PLN 8–15. During periods of heightened competition or in difficult segments such as finance or highly competitive training offers, CPM can jump to PLN 50–80.

CPM is strongly linked to ad quality. If the creative does not engage the audience and people scroll past without clicking, the system needs more attempts to find people likely to respond, and that costs more. CPM can also rise in remarketing campaigns with small audiences because the same person sees the ad multiple times.

According to industry data, the average Facebook CPM ranges from PLN 8 to PLN 45. For e-commerce, rates are PLN 15–50; local services fall between PLN 8–25; while B2B and SaaS reach PLN 35–80. Advertising costs can be higher during periods of increased competition, such as before Christmas.

Cost Per Lead (CPL) – how much you pay for a customer contact

CPL (Cost Per Lead) is a pricing model in which you pay for each lead acquired. A lead is contact information for a potential customer, most often obtained through a form. The CPL formula is simple:

CPL = Campaign Cost / Number of Leads Acquired

If you spend PLN 3,000 on a campaign and acquire 600 leads, then CPL equals PLN 5 per lead.

The cost of a lead on Facebook in Poland in 2026 ranges from PLN 10 to PLN 300, depending on the industry. In B2C campaigns (fitness, beauty, e-commerce), the average CPL is PLN 10–50. In real estate and B2B, costs reach PLN 80–300.

For comparison: the average Facebook CPL (PLN 113.87) is around 2.5 times lower than on Google Ads (PLN 288.62). In lead generation campaigns, lead cost in Poland often falls around PLN 10–60. A local service business, such as dentistry or cosmetology, can generate inquiries in the PLN 15–40 range. In B2B, where services are more expensive and the sales process is longer, PLN 60–200 per lead is more common, sometimes more if only high-quality contacts matter.

A low CPL does not always mean success. What matters is also the conversion of leads into actual customers. By analyzing CPL in the context of CPA (Cost Per Acquisition) or LTV (Lifetime Value), you can better assess whether the acquired contacts are truly valuable.

What determines the cost of Facebook advertising – key factors

Facebook does not price ads using fixed rates. The system works in an auction model that adjusts prices dynamically depending on demand for a given audience, the quality of the ad, and the campaign objective. This means the same budget can generate completely different results across industries and time periods.

Industry and the level of competition in the Meta auction

Costs vary significantly between sectors. In industries such as fashion, beauty, supplements, training, health, and online marketing, competition for user attention is very high, so clicks and impressions are more expensive. Industries like e-commerce, real estate, and finance are characterized by greater advertising competition, which translates into higher rates for clicks and impressions.

On the other hand, with local services such as plumbers, hairdressers, or language schools, if the audience is well matched and geographically limited, you can achieve very attractive rates. In one industry, acquiring a contact may cost PLN 5, while in another it may cost PLN 50. For a brand selling products for PLN 89, a customer acquisition cost of PLN 120 might be unprofitable, but selling one product worth PLN 800 at an acquisition cost of PLN 120 is still a very good result.

Campaign objective and type of conversion

The choice of campaign objective has a direct impact on cost. Facebook optimizes ads differently depending on the selected objective. Campaigns aimed at increasing sales may involve higher costs than those focused on building brand awareness.

Reach, impressions, and engagement are the cheapest options in terms of CPM, but they do not necessarily deliver measurable sales results. Link clicks (traffic) involve moderate costs and are good for generating website visits. Lead generation and conversions, such as online store sales, are usually more expensive because they require reaching people with stronger purchase intent. Meta’s system automatically directs ads to people most likely to perform a given action, which affects the difficulty and cost of achieving that objective.

Creative quality and relevance score

Facebook rewards ads that are interesting, audience-matched, and generate positive reactions such as clicks, comments, and likes. This is known as the relevance score. Facebook rates ad relevance on a scale from 1 to 10, and a higher relevance score leads to lower costs and better ad performance.

An ad with strong copy, attractive graphics or video, and a clear call to action (CTA) can achieve a lower click cost than a similar campaign with poor creative. Native-feeling content and engaging formats such as video, carousels, and lead forms often achieve better cost performance than static, generic banners. A strong creative and a fast landing page can reduce CPL by 20–40% and double sales without increasing the budget.

Target audience and targeting precision

The more competitive the audience, the higher the cost of reaching it. If you target a narrow group of users with high market value, for example entrepreneurs interested in investing, the cost per click or impression may be much higher than in a campaign aimed at a broad general audience.

On the other hand, a well-defined target audience means less wasted budget because the ad reaches people genuinely interested in the offer. Overly broad targeting causes the budget to spread too thin and reach uninterested users, while overly narrow targeting limits reach and makes campaign scaling difficult.

Seasonality and time of year

Ads are more expensive during periods of increased advertising activity, such as November–December (Black Friday, Christmas, year-end), summer holiday periods (for travel and events industries), and times connected with major events such as school admissions campaigns or elections. During these periods, more companies compete for limited ad space, naturally pushing rates up.

During holidays, major sales periods, or industry events, demand for advertising rises, and so do prices. Facebook operates on an auction basis, so the more advertisers compete for the attention of the same audience, the more expensive it becomes.

Placement – where the ad is shown

Facebook allows ads to be displayed in different placements, and each has different characteristics and costs. The Facebook Feed is more expensive but highly effective. Stories are often cheaper and more dynamic, but they require the right format. Marketplace, Right Column, and Reels differ in price and effectiveness depending on the campaign. Choosing the right placement can significantly influence the cost-efficiency of an ad.

How much should you spend on Facebook ads – example budgets

The decision about the size of your advertising budget should take into account not only unit costs, but above all business goals and market realities. The amount allocated to Meta Ads directly affects the amount of data the algorithm can collect and the campaign’s potential for optimization.

Budget of PLN 500–1,000 per month – starting point for a small business

For small local businesses, a budget of PLN 300–600 per month is enough for calm, steady post promotion. If you are testing the platform’s potential, start with PLN 600–900 per month (PLN 20–30 per day), but treat it as learning, not as something that will produce spectacular results. For a local business, plan PLN 1,000–1,500 per month for one well-defined campaign.

A small budget can be used to boost posts for PLN 50 over 5 days. This can be a form of testing: the budget is not large, so you will not “burn through” it, while still gaining the chance to reach several thousand new people and increase page reach. Starting from PLN 10 per day (about PLN 300 per month), the next step can be increasing that amount to PLN 500 per month. With more posts, that becomes a reasonable figure for gently promoting a local business.

Budget of PLN 2,000–3,000 per month – regular campaigns

In practice, PLN 2,000 per month is the absolute minimum that allows for running campaigns in a meaningful way. For an online store, a minimum of PLN 2,000–3,000 per month allows for sensible testing and optimization. Facebook consultants in Poland often recommend around PLN 1,500–2,000 per month for campaigns focused on a specific objective such as conversions or lead generation.

This budget range makes it possible to collect enough data for optimization and help the campaign move out of the learning phase. The Meta algorithm needs data to learn, and data costs money. At the same time, this budget allows you to run remarketing, spending up to PLN 2 per day for every 1,000 people. For example, if your combined audiences of website visitors, active Facebook page users, and active Instagram users over the past 180 days total 50,000 people, it makes sense to spend up to PLN 100 per day on them.

Budget of PLN 5,000–10,000 per month – e-commerce and scaling

For strictly sales-driven campaigns, a minimum of PLN 5,000–10,000 per month is often suggested to achieve stable and repeatable results. In the case of an online store, a budget of PLN 3,000–6,000 is the level at which campaign testing becomes possible. If you operate in B2B or sell premium services, a budget of PLN 3,000–5,000 per month is a reasonable starting point.

When ads begin to deliver stable results and exit the learning phase, the time comes to scale, meaning increasing budgets in individual campaigns. In online stores, one of the main metrics used to analyze performance is ROAS, or Return on Ad Spend. This number shows how many złoty were earned from every złoty spent on advertising.

Budget above PLN 10,000 – advanced campaigns

Large companies often have advertising budgets ranging from a dozen to several dozen thousand złoty per month. Remember that Facebook campaign costs are not a one-off expense, but a permanent budget item, especially in e-commerce, where creatives should be launched continuously. Additionally, the cost of Facebook advertising is not just the ad budget itself, but also agency management fees.

A well-planned campaign can generate sales, build relationships, increase brand awareness, and strengthen market position. If you operate in an industry that requires a high degree of trust, the percentage of spending on such activities must be much higher. It is recommended to allocate up to 20% of the ad budget to softer, trust-building activities when the brand is already recognized in its niche, and as much as 50–60% when you are still building trust or want to expand reach.

How much does Facebook advertising cost when managed by an agency?

Running campaigns through an agency involves two types of costs. The first is the advertising budget paid directly to Meta, and the second is the agency’s fee for campaign management. You fund your ad account yourself using a credit card, which gives you full control over ad spend. The agency does not have access to those funds; it receives separate compensation for its work.

Agency pricing models – flat fee vs percentage

There are three billing models on the market. A flat fee (fixed monthly fee) offers predictable costs and works well for small and medium-sized businesses. A percentage of ad spend (10–20%) scales with the campaign and motivates the agency to increase sales, which works well for budgets of PLN 10,000–30,000+. A success fee or hybrid model combines a fixed component with a performance bonus, creating the most partnership-based model of cooperation.

Professional Meta Ads management costs:

• PLN 700–1,200 for small local campaigns,
• PLN 1,500–3,000 for standard SME and e-commerce projects,
• PLN 3,000–6,000+ for larger budgets,
• and 10–20% of ad spend when scaling budgets of PLN 20,000–50,000+.

BeasyAds offers the FB Ads Pro package from PLN 1,000 per month for budgets up to PLN 2,000, while FB Lead Ads starts from PLN 800 per month. If the basic budget limit is exceeded, an additional 20% is charged on the excess amount.

What is included in the management fee

An agency provides campaign planning, ongoing setup and optimization, development of ad creatives, and analytics configuration. It also handles pixel setup, creation of advanced target audiences, and systematic KPI reporting.

Why is it worth outsourcing Facebook ad management to an agency?

The quality of campaign management determines whether you pay PLN 40 or PLN 120 per lead. If an agency reduces CPL from PLN 70 to PLN 40 with 150 leads per month, you save PLN 4,500 every month.

How much does Facebook advertising cost – summary

Facebook advertising costs in 2026 are no secret. CPC ranges from PLN 0.50 to PLN 3, CPM is PLN 15–45, and CPL ranges from PLN 15 to PLN 200. Essentially, the minimum effective budget is about PLN 1,000 per month for local businesses and at least PLN 2,000–3,000 for e-commerce.

Keep in mind that the final cost depends on the industry, creative quality, targeting, and seasonality. A good agency can reduce CPL by as much as 40%, which for larger budgets means thousands of złoty in monthly savings.

If you want your campaign to be managed professionally and do not want to waste budget on tests without a strategy, contact us. We will design an effective campaign from scratch, select the right target audience, prepare creatives, and optimize activities so that every złoty genuinely works toward your result.

Artykuł How much does Facebook advertising cost? pochodzi z serwisu WILK NIEBIESKI MARKETING.

In 2025, clear rules apply to email marketing — and failing to comply with them may result not only in a loss of recipients’ trust, but also in serious legal consequences. The legal basis in this area is the GDPR, which sets out the rules for collecting, processing, and storing personal data — including email addresses. What is more, even if it is only an email address containing a first and last name (e.g. jan.kowalski@gmail.com), in most cases personal data is still being processed.

It is worth considering whether emailing companies is currently the best strategy. Every marketer who has tried SEO on their own or worked with a specialist SEO agency knows that the foundation of all ranking efforts is the value of the website itself. In light of increasingly strict GDPR rules, working with a professional SEO agency such as wilkniebieski.pl may prove to be a safer and more effective alternative to traditional mailing.

What regulations govern emailing companies in 2025

In 2025, sending commercial offers electronically is subject to strict legal regulations. These rules significantly affect companies’ marketing activities and must be followed carefully in order to avoid potential penalties. The legal framework is based on three key acts, which complement one another and together create a comprehensive regulatory structure.

GDPR – the most important changes for B2B companies

The GDPR (General Data Protection Regulation) also introduces major changes in business communication. Contrary to popular belief, these rules do not apply only to B2C relationships, but also to B2B. In 2025, the importance of these regulations has grown even further because:

• Any consent to the processing of personal data for marketing purposes must be freely given, specific, informed, and unambiguous
• Companies must document every consent obtained and present it upon request
• Even in B2B communication, explicit consent is required for sending commercial information

In addition, the GDPR gives natural persons representing companies the right to access the consents they have given and to withdraw them at any time. It is worth noting that in 2025 the interpretation of “legitimate interest” (Art. 6(1)(f) GDPR) as a basis for emailing companies has become much more restrictive.

Act on the Provision of Electronic Services

This act sets out the service provider’s obligations related to providing electronic services, the rules on limitation of liability, and the principles of personal data protection. In the context of emailing companies, the provisions concerning commercial information are of key importance.

According to this act, any commercial information must be:

• Clearly separated and marked in a way that leaves no doubt
• Include identification of the entity on whose behalf it is being distributed
• Include the sender’s electronic addresses

However, after the entry into force of the Electronic Communications Law, the regulations concerning the sending of unsolicited commercial information were removed from this act, clarified, and transferred to a new legal act.

Electronic Communications Law and its impact

Since November 10, 2024, the Electronic Communications Law (PKE) has been in force, introducing groundbreaking changes to the rules of marketing communication. This law clearly prohibits the use of automated calling systems and telecommunications terminal equipment to send commercial information without the recipient’s prior consent. This also applies to B2B communication.

The key changes introduced by the PKE include:

• The requirement to obtain one clear consent from clients for marketing contact through all available channels
• The obligation to archive customers’ consents for commercial communication
• Severe penalties for non-compliance, reaching up to 3% of a company’s annual turnover

In light of these rules, so-called cold mailing — sending offers to people who have not previously given consent — is now prohibited. What is more, the PKE excludes the possibility of using data obtained from public registers or websites for marketing purposes without the explicit consent of the person concerned.

Given these increasingly strict regulations, emailing companies is becoming legally riskier and riskier. That is why an alternative worth considering is investing in SEO. Working with a professional SEO agency such as ours — wilkniebieski.pl — allows you to reach potential customers effectively without the risk of violating personal data protection regulations. This way, you not only avoid potential financial penalties, but also build long-term visibility for your company online.

How to legally obtain consent for mailing

Obtaining legally valid consent to send marketing messages has become much more complicated in 2025 than ever before. Since the Electronic Communications Law (PKE) came into force on November 10, 2024, businesses have had to adapt to stricter requirements regarding the collection of consent, which gives the question “can you send offer emails to companies” a new legal dimension.

Signup forms and checkboxes – what has changed?

The Electronic Communications Law has introduced radical changes to the way marketing consent is collected. The most important changes in signup forms are:

• Consent must be voluntary — service provision cannot be made conditional on giving marketing consent
• Consent must be specific — each communication channel (email, phone, SMS) requires separate consent
• The decision must be informed — the user must know who will process their data and for what purpose
• Consent must be unambiguous — it should be expressed actively, for example by ticking an empty checkbox

Practices such as pre-ticked boxes or combining marketing consent with acceptance of terms and conditions are now unlawful. Failure to comply with these rules may result in financial penalties of up to 3% of the company’s annual revenue or PLN 1 million.

An example of a correct form: an empty checkbox with the clear message: “I consent to receiving commercial information electronically (by email) from Company XYZ.” Similar separate consents should be obtained for each communication channel.

Double opt-in as proof of consent

Double opt-in has become the standard that significantly increases legal security for companies conducting mailings. This process involves:

1. The user first giving consent by completing a form
2. Sending a verification email with an activation link
3. Confirming the subscription by clicking the link
4. Archiving that confirmation as proof of consent

Using double verification ensures that the email address is correct, actually exists, and belongs to the person who provided it. Moreover, it constitutes indisputable proof of informed consent in the event of an audit or legal dispute. In addition, companies using double opt-in report a lower unsubscribe rate.

Consent and the information obligation – how to combine them

Under the PKE and the GDPR, every marketing consent must be combined with fulfillment of the information obligation. This means that the recipient must be informed about:

• The identity of the data controller (who collects the data)
• The purpose of data processing (marketing, newsletter)
• The storage period of the data
• The rights of the data subject (access, objection, deletion)
• The possibility of withdrawing consent at any time

The information obligation can be fulfilled by including appropriate information next to signup forms and providing a link to the privacy policy. However, it should be remembered that information alone does not replace the requirement to obtain consent.

In the context of growing legal requirements and the risk of financial penalties, emailing companies is becoming an increasingly risky marketing tool. An alternative solution, which does not require collecting consent and processing personal data to the same extent, is website positioning (SEO). Working with a professional SEO agency such as ours makes it possible to achieve search engine visibility without exposing yourself to legal issues related to mailing. In light of tightening GDPR rules, investing in SEO may prove not only safer, but also more effective in the long run than traditional mailing to companies.

When do you not need consent for mailing?

Despite the tightening of GDPR and PKE rules, there are situations in which sending emails to companies or customers does not require prior consent. However, it is worth remembering that these exceptions are becoming increasingly limited, and misinterpreting the regulations may result in serious financial consequences.

A business relationship as an exception

An existing business relationship is one of the most important exceptions to the requirement of obtaining consent to send messages. You may contact a client without additional marketing consent in the following cases:

• For communication related to a completed order, service, or contract
• When the client themselves has approached you asking for an offer
• Within the controller’s legitimate interest, e.g. to pursue claims or recover an unpaid invoice

It should be noted, however, that a business relationship does not give you unlimited rights to send all types of messages. If you want to add a client’s email address to a newsletter database or send them typically marketing content, you still need their explicit consent.

Importantly, however, European law provides for an exception not reflected in Polish regulations. The directive assumes that email marketing can be conducted without prior consent if there is a seller-customer relationship between you and the recipient, and the email address was obtained in the context of selling your own products or services.

Transactional vs. marketing mailing

The key difference between mailings that require consent and those you may send without additional permission lies in the nature of the message. Transactional messages are sent in response to specific user actions and do not require additional marketing consent.

Transactional messages that may be sent without consent include:

• Order confirmations with information about the purchased products
• Account activation information after registration
• Payment receipt confirmations
• Notifications about shipping delays or stock shortages
• Information about issuing an invoice

In contrast, marketing messages encouraging repeat purchases or promoting new services always require prior consent. Transactional messages are read by most recipients, which means they are opened and clicked far more often than other types of messages.

Publicly available contact data – is that enough?

Using publicly available contact data for business mailing is an area in which regulations are interpreted ambiguously. According to the Code of Good Practice in the direct marketing industry, sending a marketing message to an entrepreneur who has published their data in the CEIDG does not require prior consent. Similarly, sending commercial information to commercial companies (e.g. limited liability companies) whose data is available in the National Court Register (KRS) is possible without consent, because these are legal entities rather than natural persons.

However, for safety reasons, it is recommended to send messages to a general address (e.g. kontakt@firma.pl), and to a personalized address only when you are sure the addressee wants this or when the personalized address is listed on the company’s website as a contact address for offers.

Despite these exceptions, regulations on personal data protection and electronic communication are becoming increasingly restrictive. In view of these challenges, it is worth considering alternative customer acquisition methods that do not expose you to legal risk. Investing in website positioning (SEO) is a safer alternative to mailing. Working with a professional SEO agency such as wilkniebieski.pl allows you to effectively reach potential customers without having to deal with the legal complexities surrounding consent for electronic communication.

In light of tightening GDPR rules, the question “can you send offer emails to companies” is becoming increasingly complex, and the answer increasingly less clear-cut. Therefore, professional SEO appears to be a safer and potentially more effective marketing strategy for 2025.

The most common mailing mistakes and how to avoid them

Running mailing campaigns in 2025 is like moving through a minefield — one misstep can result in serious legal consequences. Over the years, GDPR regulations have become more rigorous, and the answer to the question “can you send offer emails to companies” is no longer as clear as it once was.

No unsubscribe link

Every marketing message must contain a clear and easily accessible unsubscribe link. This is a basic legal requirement under the GDPR and other regulations. A subscriber should be able to unsubscribe from the mailing with one click — without having to log in or provide reasons. The link is best placed in the footer of the message and clearly labeled. The lack of such a link may result not only in spam complaints, but also in a lower sender reputation among email providers, which leads to deliverability problems for all future campaigns.

Hiding the sender’s identity

According to the regulations, every commercial message must clearly indicate who the sender is. The email content should include:

• The full name of the company or person sending the message
• The email address from which the message was sent
• The company’s physical registered address (usually in the footer)

Hiding or concealing the sender’s identity is an offense punishable by a high fine and damage to the domain’s reputation. It is worth remembering that a simple link redirecting to a website is not considered sufficient identification.

Sending without a legal basis – real penalties

The consequences of violating mailing regulations are extremely severe. Sending unsolicited commercial information without the proper legal basis may result in:

• A fine
• Restriction of liberty
• Imprisonment for up to 2 years
• A financial penalty of up to 3% of the company’s annual revenue or PLN 1 million

In light of these severe sanctions and tightening GDPR regulations, emailing companies is becoming a marketing tool with a high level of legal risk. That is why it is worth considering alternative customer acquisition methods such as SEO. Working with a professional SEO agency like wilkniebieski.pl allows you to effectively reach potential customers without exposing yourself to legal problems related to mailing.

SEO is safer than mailing

In view of the growing legal challenges associated with mailing, entrepreneurs are increasingly looking for safer marketing alternatives. Website positioning (SEO) is emerging as a method that not only avoids legal pitfalls but also provides long-term benefits for businesses.

Legal risks in mailing vs. SEO

Running email marketing campaigns involves a whole range of sanctions in the event of legal violations. These consequences may take the form of administrative penalties reaching as much as 3% of the sanctioned entity’s revenue from the previous calendar year. Violating the provisions of the Act on the Provision of Electronic Services is an offense punishable by a fine of up to PLN 5,000.

The most severe sanctions, however, arise from personal data protection law. It provides for imprisonment of up to 2 years for violating provisions concerning the processing of personal data. In the case of unauthorized processing of certain sensitive data, the upper penalty limit may even be 3 years of imprisonment.

Unlike mailing, SEO does not require the processing of personal data or obtaining consent from potential customers. Instead, it focuses on content optimization, which eliminates the risk of violating the GDPR or the Act on the Provision of Electronic Services. SEO is therefore a much safer strategy from a legal perspective.

Why an SEO agency (e.g. wilkniebieski.pl) is a safe choice

Working with a professional SEO agency gives businesses a significant advantage in the current legal reality. Above all, agencies specializing in SEO, such as wilkniebieski.pl, have up-to-date knowledge of permissible marketing practices. This is especially important in the context of strict compliance with ethical and legal requirements.

SEO is becoming a key element of every company’s marketing strategy if it wants to increase its online presence and attract more people interested in its services. Search engine optimization not only increases website traffic, but also builds brand credibility and authority in the eyes of potential customers.

Additionally, effective use of SEO, unique content, and engagement on social media are key to achieving success in promoting services online. Unlike mailing, which may be perceived as intrusive, SEO attracts customers who are actively searching for specific products or services.

In summary, the question “can you send offer emails to companies” is becoming increasingly complicated in light of tightening regulations. SEO, on the other hand, is a safer alternative that allows you to effectively reach potential customers without the risk of violating personal data protection regulations.

Conclusions

To sum up, the regulations governing the sending of offer emails to companies have become significantly stricter in 2025. The Electronic Communications Law, together with the GDPR, has created an environment in which conducting email marketing without the appropriate consents is becoming not only difficult, but also extremely risky. Financial penalties reaching 3% of a company’s annual revenue, as well as potential legal consequences, pose a serious threat to entrepreneurs.

The days when it was possible to freely collect email addresses from publicly available sources and send unsolicited offers are certainly gone for good. Current regulations require every marketing consent to be freely given, specific, informed, and unambiguous. In addition, companies must document all obtained consents and allow easy withdrawal from subscriptions.

In view of these challenges, more and more businesses are looking for safer marketing alternatives. Website positioning (SEO) appears as a method that eliminates the risks associated with processing personal data and obtaining marketing consent. Working with a professional SEO agency such as wilkniebieski.pl allows you to effectively reach potential customers without exposing yourself to legal problems.

It is therefore worth considering whether traditional mailing is the best strategy for your company in 2025. It may be time to redirect your marketing budget toward SEO activities, which are not only safer from a legal standpoint, but also build long-term search engine visibility and attract customers who are actively looking for your services or products.

Although mailing companies is still possible in certain circumstances, the legal complexities and risk of penalties make SEO a more sensible choice for companies that care about compliance and long-term marketing results.

Reference

[1] – https://porady.pl/jak-prawidlowo-zdobywac-zgody-marketingowe-w-2025-roku/
[2] – https://animails.pl/double-opt-in-dlaczego-ta-metoda-jest-tak-wazna/
[3] – https://www.getresponse.pl/blog/potwierdzic-czy-nie-potwierdzic-dylematy-dotyczace-zapisu-do-listy-mailingowej
[4] – https://www.prawo.pl/biznes/zgody-marketingowe-i-kontakty-handlowe-co-mowi-prawo-komunikacji-elektronicznej,530981.html
[5] – https://legalnybiznesonline.pl/cold-mailing-czy-jest-zgodny-z-rodo/
[6] – https://prawomarketingu.pl/kiedy-mozna-wyslac-maila-bez-zgody-odbiorcy-o-wyjatku-ktory-moze-ci-pomoc/
[7] – https://di.com.pl/wiadomosci-transakcyjne-vs-marketingowe-kluczowe-roznice-71235
[8] – https://marketingautomagic.pl/2025/04/transakcyjne-czy-marketingowe-jak-nie-pomylic-tych-rodzajow-wiadomosci/
[9] – https://fundacja.togatus.pl/jakie-e-maile-mozna-wysylac-bez-zgody-klienta-aspekt-marketingowy/
[10] – https://www.shoper.pl/learn/artykul/czym-rozni-sie-e-mail-transakcyjny-od-marketingowego-sprawdzamy
[11] – https://www.parp.gov.pl/component/content/article/57776:cold-mailing-w-kontekscie-rodo-stosowac-czy-nie-stosowac-oto-jest-pytanie
[12] – https://e-partnerzymarketingowi.pl/prawo-komunikacji-elektronicznej-rewolucja-w-marketingu-internetowym-co-musisz-wiedziec/
[13] – https://sprawnymarketing.pl/blog/prawo-email-marketing/
[14] – https://icomseo.pl/blog/jak-mozna-wykorzystac-marketing-internetowy-w-promowaniu-uslug-prawniczych/

Artykuł Sending Emails to Companies in 2025: What You Need to Know About the New RegulationsSEO instead of cold mailing pochodzi z serwisu WILK NIEBIESKI MARKETING.